Thursday, 19 March 2009

Researchers ‘must evolve with consumers’

Source: Kumeugirl.com

WARC conference hears how research industry must gain new skill sets to glean insight from online consumers

From WARC - UK– The research industry must learn and incorporate a new set of skills to change the way it gains insight from consumers online, according to the Advertising Research Foundation’s (ARF) chief research officer Joel Rubinson.





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