Wednesday, 25 March 2009

Measure, Understand and Improve Customer Experience | MCorp Consulting

Source: Slideshare

Customer experience is the competitive battleground of today’s economy. That's why tracking and understanding it is so important; but it’s difficult for most companies to do...



Tuesday, 24 March 2009

Justifying social media to internal clients

Source: Slideshare

A presentation given at the Social Network World Forum in London, 9 March 2009. The topic was about justifying social media spend in a recession to 'internal clients' (http://www.thisisherd.com/2009/03/presentation-for-internal-clients.html)



Monday, 23 March 2009

Community 2.0S

Source: Slideshare

Presentation to Ark Group Community Engagement conference. Presentation covers utilising the web and social media to engage with communities online. For a non-technical audience.



Friday, 20 March 2009

The New Brand landscape 2

50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org)

Thursday, 19 March 2009

Researchers ‘must evolve with consumers’

Source: Kumeugirl.com

WARC conference hears how research industry must gain new skill sets to glean insight from online consumers

From WARC - UK– The research industry must learn and incorporate a new set of skills to change the way it gains insight from consumers online, according to the Advertising Research Foundation’s (ARF) chief research officer Joel Rubinson.





Desire Paths: Branding for Digital Lives